Client decision review

Frisco First Baptist Church

Audit

Current-site issues and rebuild priorities

Evidence comes from Firecrawl captures of the homepage, Plan a Visit, Discover, Connect, Events, Staff, and Messages pages.

Primary action

Plan a Visit

Make this the dominant homepage action for first-time visitors.

Secondary action

Watch Live

Keep watch-online behavior visible without competing with first-visit planning.

Service area

Frisco, Texas

Frisco, Texas, centered around 7901 Main Street with nearby Collin County reach.

Priority findings

P1

Conversion

CTA hierarchy competes with itself

The homepage exposes WATCH LIVE, VISIT, PLAN A VISIT, WATCH, LEARN MORE, SEE MORE, login, and Give in quick succession. The rebuild should make Plan a Visit primary, Watch secondary, and move the rest into predictable next-step modules.

P1

First Visit

Visitor confidence content is not early enough

The Plan a Visit page has useful details, including children check-in guidance, but the homepage should surface enough of that information to reduce anxiety before asking visitors to click.

P1

Information Architecture

Ministry breadth needs newcomer grouping

The current menu is thorough, but a first-time visitor sees many parallel choices. Group the first decision path around Visit, Kids, Students, Groups, Messages, Events, and Give before listing every ministry.

P2

SEO

Page ownership should be sharpened

Captured pages have useful titles and descriptions. The rebuild should assign search intent to dedicated pages so "church in Frisco TX", first visit, kids, students, groups, sermons, and events do not compete or blur together.

P2

Accessibility

Images and generic links need clearer labels

Firecrawl captured filename-style image alt text and generic CTAs such as SEE MORE. Replace those with descriptive image alt text and link names that make sense out of context.

P2

Performance

Media-heavy Wix rendering needs production budget

The current site uses large transformed Wix media and big display type. A production rebuild should set image sizes, priority loading, responsive sources, and layout dimensions before adding motion.

P3

Brand

Warm welcome language can carry more of the page

The "You Belong Here" and relationship-centered mission language is strong. The redesign should make that warmth visible in section order, photography, event proof, and staff/group pathways.

Current strengths to preserve

  • Clear Sunday service times appear on the homepage and visitor page.
  • The navigation exposes major ministries, events, messages, giving, staff, beliefs, and contact paths.
  • The homepage already has strong welcome language: belonging, relationship with Jesus, and life together.
  • Plan a Visit includes practical first-visit details, including children check-in guidance.
  • The site keeps live worship and recorded messages visible for online-first visitors.

Content and UX gaps

  • The first screen spreads attention across WATCH LIVE, VISIT, PLAN A VISIT, WATCH, and LEARN MORE instead of one clear next step.
  • Proof for a first visit is present elsewhere but not sequenced on the homepage around visitor questions.
  • Large Wix-rendered heading styles and image-heavy sections need responsive, performance, and accessibility verification.
  • Several images expose filename-style alt text, and generic link text such as SEE MORE needs more context.
  • The homepage does not yet turn the deep ministry inventory into a simple decision path for newcomers.

SEO observations

  • Homepage title and description include Frisco, TX and Christian church intent.
  • Captured page titles cover Plan a Visit, Discover, Events, Staff, Messages, and Connect.
  • The opportunity is not a lack of pages; it is stronger page ownership for first-visit, families, kids, students, groups, messages, and local church search intent.

Acceptance criteria for the rebuild

Every primary CTA is paired with service-time, location, children, or worship expectation support.

Visitor pages use descriptive headings, link text, image alt text, form labels, and visible focus states.

Service, location, family, group, message, and event pages have clear search-intent ownership.

Motion respects reduced-motion settings and never blocks task completion.